As a freelance Creative Designer, I collaborated with CY Digital Transformation Limited on Mortimer 20–22, a brochure for an office building in Fitzrovia, London, created to position the space within a competitive rental market. I began by analyzing neighboring office developments, reviewing their brochures to understand how they communicated value, identity, and atmosphere, and identifying both effective strategies and missed opportunities. These insights shaped the concepts I developed and presented to the owners before moving into design. The project evolved from logo creation—where I proposed a minimalist outline of the building for a sleek, architectural identity—to refined decisions around color and form, ultimately drawing from the building’s distinctive green doors to anchor the palette. During the creative process, I introduced the idea of using materials found within the building itself as background textures throughout the brochure, allowing potential tenants to experience the character of the space through the pages. Built using Figma for layout and Photoshop to craft supporting visual elements, the final brochure presents the building in a cohesive, considered way that aligns with the company’s branding and vision while offering an intuitive sense of the space itself.